Backgrounder: Sandra Beckwith bio
While she now writes and speaks full time, recovering
Beckwith has more than 25 years of award-winning publicity experience.
She has received the national Silver Anvil award from the Public Relations
Society of America (PRSA) for her shoestring publicity program promoting
a subscription newsletter she created. She also received a national award
for creating, managing and publicizing the best public relations program
in the beverage alcohol industry, and was honored with a half dozen regional
PRSA awards. Beckwith has a degree in journalism and public relations
from Utica College of Syracuse University.
She is the author of Streetwise Complete Publicity Plans: How to
Create Publicity That Will Spark Media Exposure and Excitement (Adams Media
2003) and WHY CAN'T A MAN BE MORE LIKE A WOMAN? (Kensington 1995). She
is a past contributing editor of three trade journals and a member of
the American Society of Journalists and Authors, the American Society
of Business Publication Editors and the Public Relations Society of America.
Beckwith writes regularly for consumer and trade magazines and for corporations
and nonprofit agencies on a range of topics. Her articles have appeared
in VFW Magazine, Old House Journal, GRIT, e-Pregnancy, MyBusiness,
New Age Journal, VOWS, The Chicago Tribune, The Los Angeles Times and many
other publications. She speaks regularly to a wide range of corporate
and community audiences on streetwise publicity, the lighter side of
gender differences, and finding the courage to change.
Self-employed since 1985, Beckwith’s earlier experience includes
positions at an educational publishing firm near Madison, Wisc.; Burson-Marsteller/Chicago,
one of the world’s largest public relations firms; and the former Heublein Inc. in Hartford, Conn., a beverage alcohol distiller/marketer.
She owns Beckwith Communications in Fairport, N.Y.