For the Press

Publicity pro share success secrets in how-to book

FAIRPORT, NY – May 2003 – Small business owners want to garner publicity for their products, their organizations and themselves. So how do they create distinctive materials and, more importantly, the buzz that sets them apart from the competition?

In Streetwise Complete Publicity Plans: How to Create Publicity That Will Spark Media Exposure and Excitement (Adams Media, $19.95), award-winning publicist Sandra Beckwith gives small business owners the tools and techniques for generating media attention for their companies, their products and themselves. Streetwise Complete Publicity Plans goes beyond other PR primers to not only show the mechanics of writing pitch letters and press releases, but also how to create a PR plan for a business.

Streetwise Complete Publicity Plans features a user-friendly format along with sample forms, resources, and ideas small businesses can use right away, including press releases, pitch letters, press kits, op-eds and public service announcements, templates and checklists. It teaches readers how to secure publicity in local media outlets as well as national consumer magazines, trade publications, broadcast outlets and Web sites. It is available at local bookstores and through online retailers.

Beckwith, a publicist for more than 25 years, has received the Silver Anvil award from the Public Relations Society of America (the Oscar of the public relations industry) and was honored for creating, managing and publicizing the best public relations program in the beverage alcohol industry. She has placed client stories in a wide range of national and local publications including The Wall Street Journal, USA Today and Business Week, and has generated news on national and local television and radio news and talk shows. Beckwith has worked for one of the world’s largest public relations firms as well as for a large consumer products corporation. She now helps companies learn now to generate their own publicity through her book, workshops and consulting.

For more information on Streetwise Complete Publicity Plans: How to Create Publicity That Will Spark Media Exposure and Excitement, visit

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