Publicity for Nonprofits outlines successful media relations strategies tailored for nonprofit organizations. It includes examples of press releases, op-ed articles, pitch letters, public service announcements and other important outreach tools. Read a review of Publicity for Nonprofits in the Chronicle of Philanthropy.
She is also the author of Build Book Buzz Publicity Forms & Templates, a workbook that saves authors thousands of dollars in publicist fees by giving them the media relations tools, detailed instructions, and quality samples they can use to generate their own priceless media exposure.
Sandra’s book for small businesses, Streetwise Complete Publicity Plans: How to Create Publicity That Will Spark Media Exposure and Excitement (Adams Media 2003), went through three printings before completely selling out. It’s a how-to book for small businesses that includes lots of sample materials and tools—a must have for any business owner or fledging publicist. In fact, several colleges used it as a public relations writing textbook. Read more about Streetwise Complete Publicity Plans on Amazon.com.
Publicity for Nonprofits helps the fledgling or overworked nonprofit communicator prioritize publicity opportunities and activities and get started quickly in a way that will have the greatest impact on the organization’s goals. The program covers the importance of publicity planning, message development, how to generate newsworthy information, how to build relationships with the press, and which tools to use in different communications situations. It includes a discussion of how to solicit pro-bono professional help with the organization’s publicity activities.
How to Write Press Releases that Sizzle is a half-day workshop that uses creativity-building exercises and writing critiques to teach communications professionals how to breathe more life and excitement into their press releases.
How to Become an Expert teaches entrepreneurs, professionals, consultants, executives and others how to leverage their expertise to gain the professional rewards that come with being known as an expert. It can be presented as a full-day seminar, a half-day workshop, a 1.5-hour workshop, or as a keynote address.
Need to know which publicity tools to use for your specific news situation?
The best way to publicize your new product? How to sell your story to
the press? Individual telephone coaching sessions with Sandra can give
you the short course to publicity success. Contact Sandra now to schedule a consultation by sending an e-mail or
While Sandra no longer accepts publicity clients, she was an award-winning publicist for more than 25 years. In 1994, she received the “Oscar®” of the public relations industry, the Silver Anvil award, from the Public Relations Society of America. She now volunteers as a judge for the annual national awards program and its companion program, the Bronze Anvil awards for tools and tactics. Sandra also received a national award for creating, managing and publicizing the best public relations program in the beverage alcohol industry and has won several regional publicity awards.
Self-employed since the mid-1980s, Sandra’s public relations experience includes positions at Burson-Marsteller/Chicago, one of the world’s largest public relations firms and the former Heublein Inc. in Hartford, Conn., a beverage alcohol distiller/marketer.
of Sandy for the keynote presentation and a workshop on publicity was
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