Streetwise Publicity - Sandra Beckwith

Sandra wrote the book on publicity for small business.

Sandra’s latest book, Publicity for Nonprofits: Generating Media Exposure That Leads to Awareness, Growth, and Contributions (Kaplan Publishing, June 2006), is now available in traditional and online bookstores. It’s a comprehensive, step-by-step guide designed to help nonprofit organizations large and small discover and use the tools and techniques that will help transform them into high-profile media darlings.

Publicity for Nonprofits outlines successful media relations strategies tailored for nonprofit organizations. It includes examples of press releases, op-ed articles, pitch letters, public service announcements and other important outreach tools. Read a review of Publicity for Nonprofits in the Chronicle of Philanthropy.

She is also the author of Build Book Buzz Publicity Forms & Templates, a workbook that saves authors thousands of dollars in publicist fees by giving them the media relations tools, detailed instructions, and quality samples they can use to generate their own priceless media exposure.

Sandra’s book for small businesses, Streetwise Complete Publicity Plans: How to Create Publicity That Will Spark Media Exposure and Excitement (Adams Media 2003), went through three printings before completely selling out. It’s a how-to book for small businesses that includes lots of sample materials and tools—a must have for any business owner or fledging publicist. In fact, several colleges used it as a public relations writing textbook. Read more about Streetwise Complete Publicity Plans on

Read what the media have to say about Sandra’s latest book in these reviews:

Daily Transcript

Sandra speaks about how to boost your success through publicity.

Publicity for Nonprofits helps the fledgling or overworked nonprofit communicator prioritize publicity opportunities and activities and get started quickly in a way that will have the greatest impact on the organization’s goals. The program covers the importance of publicity planning, message development, how to generate newsworthy information, how to build relationships with the press, and which tools to use in different communications situations. It includes a discussion of how to solicit pro-bono professional help with the organization’s publicity activities.

How to Write Press Releases that Sizzle is a half-day workshop that uses creativity-building exercises and writing critiques to teach communications professionals how to breathe more life and excitement into their press releases.

How to Become an Expert teaches entrepreneurs, professionals, consultants, executives and others how to leverage their expertise to gain the professional rewards that come with being known as an expert. It can be presented as a full-day seminar, a half-day workshop, a 1.5-hour workshop, or as a keynote address.

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Sandra coaches business owners and others on how to achieve publicity success.

Need to know which publicity tools to use for your specific news situation? The best way to publicize your new product? How to sell your story to the press? Individual telephone coaching sessions with Sandra can give you the short course to publicity success. Contact Sandra now to schedule a consultation by sending an e-mail or calling 585-377-2768.

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Sandra Beckwith is an award-winning publicist.

While Sandra no longer accepts publicity clients, she was an award-winning publicist for more than 25 years. In 1994, she received the “Oscar®” of the public relations industry, the Silver Anvil award, from the Public Relations Society of America. She now volunteers as a judge for the annual national awards program and its companion program, the Bronze Anvil awards for tools and tactics. Sandra also received a national award for creating, managing and publicizing the best public relations program in the beverage alcohol industry and has won several regional publicity awards.

Self-employed since the mid-1980s, Sandra’s public relations experience includes positions at Burson-Marsteller/Chicago, one of the world’s largest public relations firms and the former Heublein Inc. in Hartford, Conn., a beverage alcohol distiller/marketer.

Today, Sandra concentrates on helping authors, nonprofit organizations, small business owners, and others learn now to generate their own publicity through her workshops, books, and mentoring.

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Need to generate publicity for your nonprofit organization? Read Sandra’s advice on the Ministry Marketing Coach blog.

Sandra’s latest book shares her publicity secrets with nonprofit organizations!
Streetwise Complete Publicity Plans by Sandra Beckwith

Read Sandra’s publicity advice to small business owners in The Business Edge; Mainebiz, Maine’s only statewide business publication; and in the Small Business Advisor newsletter.

Let these reviews help you decide if Streetwise Complete Publicity Plans is right for you:
Betuitive blog
Daily Transcript

"Your selection of Sandy for the keynote presentation and a workshop on publicity was extraordinary. Congratulations."
Conference planning committee member

"You were the perfect choice. Thanks for making me look good!"
Meeting planner

Publicity workshops

Publicity coaching